Welcome to this month’s issue of THE CRUST! As we enter March, I’d like to take a moment to wish a blessed fasting season to those who observe it, and a heartfelt Eid al-Fitr Mubarak in advance. May this season bring peace, reflection, and prosperity to all.

This month, I had the opportunity to attend SENA in Boston, one of the world’s largest seafood exhibitions. While there were notable improvements in the variety of consumer products, it was evident that the market remains sluggish. Sales continue to struggle, weighed down by economic uncertainty, cautious buying behavior, and persistent global challenges. Industry players are adapting, but the road to recovery still seems distant.

Once again, Ecuador dominated the show, showcasing impressive booths and a strong industry presence. Their ability to market their shrimp effectively and present a unified front is something other shrimp-producing nations should take notes on. Collaboration and strategic branding are essential in an increasingly competitive market, and Ecuador has set a high standard that others should consider following.

Meanwhile, back home in Indonesia, shrimp farmers are facing a serious battle against EHP. The disease has now reached Lombok and Sumbawa, regions that were previously known for their resilience against shrimp diseases. The spread of EHP underscores the ongoing challenges in shrimp farming and the need for constant vigilance, innovation, and collaboration to keep the industry moving forward.

Despite these challenges, hope is not lost. Many parties are actively searching for solutions, and a variety of treatment and management strategies are available in the market. It is up to farmers to test and implement the right approach for their farms. Challenges will always arise, but so will solutions. The key is to stay resilient, informed, and open to innovation.

Reference
https://issuu.com/thecrust/docs/the_crust_-_issue_30

Chief Editor
Rizky Darmawan - THE CEO

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